• "Curiosity and Creativity are the foundation of our culture."

    Young Lions Communications is an integrated digital marketing agency whose specialty encompasses social media campaigns, social commerce, content creation, and design for ambitious brands looking to reach the Chinese consumer.

    Efficient delivery of integrated campaigns

    The efficiency and creativity in which Young Lions have been able to deliver social media campaigns has made them the preferred agency for result driven brands both globally and domestically. The team’s creative nous, relationships with prominent KOLs and quality of campaign management and execution services has led to the agency experiencing explosive growth over the past few years.  

    With the use of technology, Young Lions are able to provide seamless offline and online integration, from driving traffic to events through social media postings and redeeming coupons on proprietary platforms.  

    Creative content that engage with Chinese consumers

    Leveraging on the founders’ journalistic and creative backgrounds, Young Lions are able to combine a strong understanding of both global and domestic consumer brands with content creation to successfully connect and engage with Chinese consumers across various social platforms. 

Moments
2021
  • The creative project of Strong Repair and Revitalization with Self-Healing for Vaseline swept four gold prizes issued by the Tiger Roar Award, Golden Mouse Digital Marketing Awards, IAI Awards, and Top Digital respectively.
2020
  • Digital service provider of Herborist, Maxam, and Tommee Tippe, affiliated to Shanghai Jahwa United Co., Ltd. as the bid winner
  • Annual Digital Marketing Partner of Kraft Heinz
  • In the TMA (Top Mobile Awards) Summit, the project of Love Beauty and Planet: Star Travel, Fragrance and Love won the silver prize for Integrated Marketing;Zhong Hua×Jicheng — Tastes of China won the silver award for Crossover Marketing. The two cases above also won the Effie Awards respectively. New Arrival Vaseline Pro Derma, Decode the Secret of Your Body was chosen as the bronze winner for Technology of the TMA Awards.
  • The annual marketing project for Sprite won the TBI Annual Young Power Award.
2019
  • Listed as digital marketing service provider of Unilever again
  • digital marketing service provider of Knorr as the bid winner
  • Digital marketing service provider of Coca Cola’s Schweppes, Chunchashe and Yocha
  • Annual digital marketing service provider of Xiaomi Notebook as the bid winner
2018
  • Annual social media service provider of Coca Cola’s Sprite as the bid winner
  • Digital marketing service provider of Unilever’s Clear as the bid winner
  • Marketing project of “Wash Your Face with Pond’s Free New Facial Theory” was nominated for Effie Awards Greater China
2017
  • Digital marketing service provider of Unilever’s TRESemme as the bid winner
  • Social communication service provider of Holland Friesland’s Black and White Milk as the bid winner
  • Bid winner of social media marketing service for Casio’s G-Shock and Baby-G
  • Creative execution of Lipton’s “To Decode Trendy Fun Tea” project won the 2017 China Content Marketing Awards (CCMA)
  • Creative execution of Rexona’s “Rule for a Date” project won the silver medal of Best New Media Marketing Creativity in 2017 Mawards
2016
  • Designated as annual social marketing service provider of Burger King
  • Annual digital marketing service provider of Unilever’s Rexona as the bid winner
  • Gold winner in new list ranking issued by 2016 Content Marketing Ceremony
2015
  • Annual digital marketing service provider of Lipton after the Lipton CNY marketing campaign
  • Annual digital marketing service provider of Hankook, Hamilton Beach and Red Bull EU as the bid winner
  • Annual digital marketing service provider of Honeywell China and Honeywell Mobility System as the bid winner
  • Execution of multiple marketing projects for Pizza Hut and KFC
  • Launched in-house developed content management system and delivered over 40 projects for various clients based on WeChat and HTML5 Living Standard.
  • Planned and executed Ray-Ban’s #Nights never hide# themed marketing campaign in a crossover collaboration DiDi.
2014
  • New technology department established, offering Html5 development services based on the access of WeChat
  • Project execution of “Jeep Life Recommendation Plan” for Chrysler Jeep update on WeChat, which was the first exploration of the branding cooperation with KOLs
  • Communication campaign execution of BMW’s『X-drive』, cooperating with KOLs
  • Annual digital marketing service provider of Corning China as the bid winner
2013
  • Annual international digital marketing service provider of scenic spots in Sentosa, Singapore as the bid winner
  • Annual digital marketing service provider of Unilever’s Comfort after providing it with the WeChat-based content marketing service
  • Communication campaign execution of collaboration between Amway Nutrilite Health Run and Codoon
  • Annual digital marketing service provider of Shanghai Jahwa’s Giving as the bid winner
2012
  • Annual digital marketing service provider of Hasbro China as the bid winner
  • Annual digital marketing service provider of Dow Corning China as the bid winner
2011
  • Annual digital marketing service provider of Hasbro’s NERF as the bid winner
  • Annual digital marketing service provider of Costa Crociere as the bid winner
  • Annual digital marketing service provider of Costa Crociere as the bid winner
  • CRM-based communication campaign execution of collaboration between Volvo and China Merchants Bank, as the earliest explorer connecting CRM with mobile service in the marketing field
2010
  • Established in May 11, 2010
  • Started to work with BSW International, a Hong Kong-listed company, as social media operator and PR service provider
Industry Recognition
2021 China Tiger Roar Awards
Gold Winner for Integrated Marketing in Beauty&Cosmetics and Skincare
(Project for: Vaseline)
2021 Golden Mouse Digital Marketing Awards
Candidate of multiple awards
(Project for: Vaseline)
2021 Golden Mouse Digital Marketing Awards
Gold Winner for Social Marketing
(Project for: Vaseline)
2021 Golden Mouse Digital Marketing Awards
Winner of Viewers Choice
(Project for: Vaseline)
2021 Golden Mouse Digital Marketing Awards
Silver Winner for Digital Media Integration
(Project for: Vaseline)
2021 Top Digital
Gold Winner for Creative Marketing and Social Marketing
(Project for: Vaseline)
2021 Top Digital
Bronze Winner for Recreational Marketing
(Project for: Sprite)
2021 IAI Awards
Gold Winner for Content Marketing
(Project for: Vaseline)
2021 IAI Awards
Honorable Mention of Short Video Marketing
(Project for: The Vegetarian Butcher)
2021 China Content Marketing Awards (CCMA)
Silver Winner for Social Marketing in PR and Branding
(Project for: Vaseline)
2021 China Content Marketing Awards (CCMA)
Bronze Winner for Social Marketing in Communication Effect
(Project for: Vaseline)
2020 Effie Awards
Bronze Winner for KOLs Marketing in Beauty, Cosmetics and Personal Skincare
(Project for: Zhong Hua)
2020 Effie Awards
Bronze Winner for AI Marketing Portfolio and Alternative Marketing
(Project for: Vaseline)
2020 TMA Top Mobile Awards
Silver Winner for Crossover Marketing
(Project for: Zhong Hua)
2020 TMA Top Mobile Awards
Silver Winner for Integreted Marketing
(Project for: Love Beauty and Planet)
2020 TMA Top Mobile Awards
Silver Winner for Technology
(Project for: Vaseline)
2020 TBI Top Brand Innovation Awards
Winner of Young Power Award
(Project for: Sprite)
2019 Roifestival Festival Awards
Bronze Winner for Interated Marketing Communication
(Project for: Vaseline)
2019 China Content Marketing Awards (CCMA)
Silver Winner for social media of media category
(Project for: CLEAR)
China Content Marketing Awards (CCMA)
Silver Winner for other content innovation of content mode innovation category
(Project for: Vaseline)
Winner of Mawards 2017
Silver Winner for best new media marketing idea
(Project for: Rexona)
2017 China Content Marketing Awards (CCMA)
Bronze Winner for product packaging category
(Project for: Lipton tea)
2017 China Content Marketing Awards (CCMA)
Silver Winner for media activity category
(Project for: Lipton tea)
NEWRANK.CN 2016 Content Marketing Gala Gold Rank
Best Food Marketing Case of The Year
(Project for: Burger King China)
2021 China Tiger Roar Awards
Gold Winner for Integrated Marketing in Beauty&Cosmetics and Skincare
(Project for: Vaseline)
2021 Golden Mouse Digital Marketing Awards
Candidate of multiple awards
(Project for: Vaseline)
2021 Golden Mouse Digital Marketing Awards
Gold Winner for Social Marketing
(Project for: Vaseline)
2021 Golden Mouse Digital Marketing Awards
Winner of Viewers Choice
(Project for: Vaseline)
2021 Golden Mouse Digital Marketing Awards
Silver Winner for Digital Media Integration
(Project for: Vaseline)
2021 Top Digital
Gold Winner for Creative Marketing and Social Marketing
(Project for: Vaseline)
2021 Top Digital
Bronze Winner for Recreational Marketing
(Project for: Sprite)
2021 IAI Awards
Gold Winner for Content Marketing
(Project for: Vaseline)
2021 IAI Awards
Honorable Mention of Short Video Marketing
(Project for: The Vegetarian Butcher)
2021 China Content Marketing Awards (CCMA)
Silver Winner for Social Marketing in PR and Branding
(Project for: Vaseline)
2021 China Content Marketing Awards (CCMA)
Bronze Winner for Social Marketing in Communication Effect
(Project for: Vaseline)
2020 Effie Awards
Bronze Winner for KOLs Marketing in Beauty, Cosmetics and Personal Skincare
(Project for: Zhong Hua)
2020 Effie Awards
Bronze Winner for AI Marketing Portfolio and Alternative Marketing
(Project for: Vaseline)
2020 TMA Top Mobile Awards
Silver Winner for Crossover Marketing
(Project for: Zhong Hua)
2020 TMA Top Mobile Awards
Silver Winner for Integreted Marketing
(Project for: Love Beauty and Planet)
2020 TMA Top Mobile Awards
Silver Winner for Technology
(Project for: Vaseline)
2020 TBI Top Brand Innovation Awards
Winner of Young Power Award
(Project for: Sprite)
2019 Roifestival Festival Awards
Bronze Winner for Interated Marketing Communication
(Project for: Vaseline)
2019 China Content Marketing Awards (CCMA)
Silver Winner for social media of media category
(Project for: CLEAR)
China Content Marketing Awards (CCMA)
Silver Winner for other content innovation of content mode innovation category
(Project for: Vaseline)
Winner of Mawards 2017
Silver Winner for best new media marketing idea
(Project for: Rexona)
2017 China Content Marketing Awards (CCMA)
Bronze Winner for product packaging category
(Project for: Lipton tea)
2017 China Content Marketing Awards (CCMA)
Silver Winner for media activity category
(Project for: Lipton tea)
NEWRANK.CN 2016 Content Marketing Gala Gold Rank
Best Food Marketing Case of The Year
(Project for: Burger King China)
Clients